Other entities

There are many fascinating items in this portfolio. Eugene Moore, public relations manager for Armstrong, had a signature that consistently trespassed into the content of each letter that he signed. The unique stationery for the Century Letter Company had a flap that gave an envelope-like appearance to it, even though it was not an envelope. Between 1963 and 1968, The American Crayon Company did a complete overhaul on their letterhead.  The International Minerals & Chemical Corporation used a letterhead that put an environmentally green spin on their presentation to others. The IBM logo, without horizontal lines running through it, had not yet been given a facelift by its creator Paul Rand.

As with other portfolios, the items to which designers have been ascribed appear after all the items preceded by a dash.  The items beginning with a dash indicate items for which the designers have not been identified.

-Aerospace Corporation-13A_0 22

-Aerospace Corporation-13A_0 22

-AMSCO-11B_0 21

-AMSCO-11B_0 21

-Armstrong Cork Company-9_0 2

-Armstrong Cork Company-9_0 2

-Armstrong Cork Company-7_0 7

-Armstrong Cork Company-7_0 7

-Armstrong Cork Company-9_0 3

-Armstrong Cork Company-9_0 3

-Auerbach Corporation-2_0 11

-Auerbach Corporation-2_0 11

-Bednarski Falconer Stein Architects-10_0 4

-Bednarski Falconer Stein Architects-10_0 4

-Borden Metal Products Company-9_0 13

-Borden Metal Products Company-9_0 13

-Brandy Distillers Company-2_0 13

-Brandy Distillers Company-2_0 13

-Carborundum-2_0 15

-Carborundum-2_0 15

-CEI-10_0 6

-CEI-10_0 6

-Century Letter Company Inc-5_0 3

-Century Letter Company Inc-5_0 3

-Century Letter Company Inc-detail-5_0 3

-Century Letter Company Inc-detail-5_0 3

-Chance Vought Corporation-2_0 16

-Chance Vought Corporation-2_0 16

-Chas Pfizer and Company Inc-13A_0 4

-Chas Pfizer and Company Inc-13A_0 4

-Chicago Pharmacal Compnay-2_0 17

-Chicago Pharmacal Compnay-2_0 17
-CIBA Corporation-2_0 18

-CIBA Corporation-2_0 18

-Cigar Institute_2_0 19

-Cigar Institute_2_0 19

-Connecticut General Life Insurance Company-2_0 20

-Connecticut General Life Insurance Company-2_0 20

-Corning Glass Works 2_0 21

-Corning Glass Works 2_0 21

-Cristos Gianakos-4_0 22

-Cristos Gianakos-4_0 22

-Cummins Engine Company Inc-13A_0 16

-Cummins Engine Company Inc-13A_0 16

-Design Built Exhibits Inc-10_0 12

-Design Built Exhibits Inc-10_0 12

-DeVlieg Machine Company-9_0 1

-DeVlieg Machine Company-9_0 1

-Diamond National Corporation-2_0 14

-Diamond National Corporation-2_0 14

-Direct Mail Advertising Association Inc-12_0 23

-Direct Mail Advertising Association Inc-12_0 23

-Dura Corporation-13A_0 14jpg

-Dura Corporation-13A_0 14jpg

-Eichler Homes-13A_0 13

-Eichler Homes-13A_0 13

-Eli Lilly and Company13B_0 7

-Eli Lilly and Company13B_0 7

-Esquire-12_0 20

-Esquire-12_0 20

-First Citizens Bank-13A_0 12

-First Citizens Bank-13A_0 12

-Ford Motor Comany-13A_0 11

-Ford Motor Company-13A_0 11

-Ford Motor Comany-detail-13A_0 11

-Ford Motor Company-detail-13A_0 11

-Fortune 1_0 6

-Fortune 1_0 6

-Frank Mayer and Associates Inc-4_0 31

-Frank Mayer and Associates Inc-4_0 31

-Frank Mayer and Associates Inc-10_0 30

-Frank Mayer and Associates Inc-10_0 30

-Frank Mayer and Associates Inc-10_0 31

-Frank Mayer and Associates Inc-10_0 31

-Frank Mayer and Associates Inc-detail 1-10_0 30

-Frank Mayer and Associates Inc-detail 1-10_0 30

-General Dynamics-13A_0 10

-General Dynamics-13A_0 10

-George Nelson and Company Inc-10_0 36

-George Nelson and Company Inc-10_0 36

-George Nelson and Company Inc-10_0 38

-George Nelson and Company Inc-10_0 38

-Hacker Art Books-12_0 18

-Hacker Art Books-12_0 18

-Harold Seeger-11A_0 3
-Harold Seeger-11A_0 3
-Henry Price Advertising Art Personnel Agency-10_0 39

-Henry Price Advertising Art Personnel Agency-10_0 39

-Howard Ketcham Inc-10_0 21

-Howard Ketcham Inc-10_0 21

-Howard Ketchan Inc-10_0 20

-Howard Ketchan Inc-10_0 20

-Irv Koons Associates-10_0 27

-Irv Koons Associates-10_0 27

-John Ball and Assoc-4_0 12

-John Ball and Assoc-4_0 12

-K S Funds Inc-2_0 3

-K S Funds Inc-2_0 3

-Kalman Floor Company-9_0 4

-Kalman Floor Company-9_0 4

-Kingsfield Travel Service Inc-13A_0 9

-Kingsfield Travel Service Inc-13A_0 9

-Lederle Laboratories-13B_0 9

-Lederle Laboratories-13B_0 9

-Lee and Disney Hats-2_0 32

-Lee and Disney Hats-2_0 32

-Lee Ramsdell and Company Inc-10_0 45

-Lee Ramsdell and Company Inc-10_0 45

-Marcel Breuer and Assoc 2_0 6

-Marcel Breuer and Assoc 2_0 6

-Mel Richman Inc-10_0 41

-Mel Richman Inc-10_0 41

-Mel Richman Inc-detail-10_0 41

-Mel Richman Inc-detail-10_0 41

-Midland-Ross Corporation-4_0 34

-Midland-Ross Corporation-4_0 34

-Miniature Precision Bearings Inc-9_0 6

-Miniature Precision Bearings Inc-9_0 6

-Modine Manufacturing Company-7_0 10

-Modine Manufacturing Company-7_0 10

-Monte Factor Ltd-7_0 3

-Monte Factor Ltd-7_0 3

-Morris and Associates Inc-10_0 35

-Morris and Associates Inc-10_0 35

-Mossanto Chemical Company-9_0 7

-Mossanto Chemical Company-9_0 7

-Museum Books-12_0 16

-Museum Books-12_0 16

-National Broadcasting Company Inc-13A_0 6

-National Broadcasting Company Inc-13A_0 6

-National Paper Trade Association Inc-12_0 13

-National Paper Trade Association Inc-12_0 13

-National Visual Presentation Association Inc-12_0 12

-National Visual Presentation Association Inc-12_0 12

-Olin Mathieson Chemical Corporation-13A_0 3

-Olin Mathieson Chemical Corporation-13A_0 3

-Pepsi-Cola-2_0 2

-Pepsi-Cola-2_0 2

-Pepsi-Cola-detail-2_0 2

-Pepsi-Cola-detail-2_0 2

-Pomona Tile Manufacturing Company-13A_0 2

-Pomona Tile Manufacturing Company-13A_0 2

-R P Dominic Associates-4_0 18

-R P Dominic Associates-4_0 18

-Rainbow Productions Ltd-4_0 2

-Rainbow Productions Ltd-4_0 2

-Redwood National Bank-13A_0 1

-Redwood National Bank-13A_0 1

-Soehnlen Piping Co-4_0 47

-Soehnlen Piping Co-4_0 47

-Sports Data-4_0 48

-Sports Data-4_0 48

-St Regis Paper Company-10_0

-St Regis Paper Company-10_0

-Standard Photo Supply-4_0 49

-Standard Photo Supply-4_0 49

-Stewart Warner Corporation-7_0 6

-Stewart Warner Corporation-7_0 6

-Structural Products Inc-4_0 50

-Structural Products Inc-4_0 50

-Sweets Catalog Service-9_0_10

-Sweets Catalog Service-9_0_10

-Techbuilt Inc-13B_0 8

-Techbuilt Inc-13B_0 8

-The Aluminum Association-13A_0 21

-The Aluminum Association-13A_0 21

-The American Crayon Company-1-1_0 0

-The American Crayon Company-1-1_0 0

-The American Crayon Company-2-detail-1_0 0

-The American Crayon Company-2-detail-1_0 0

-The American Crayon Company-12_0 28

-The American Crayon Company-12_0 28

-The Black Clawson Company 2_0 4

-The Black Clawson Company 2_0 4

-The Cuno Engineering Corporation-7_0 12

-The Cuno Engineering Corporation-7_0 12

-The Cuno Engineering Corporation-9_0 8

-The Cuno Engineering Corporation-9_0 8

-The Dow Chemical Company-13A_0 15jpg

-The Dow Chemical Company-13A_0 15jpg

-The Foxboro Company-7_0 11

-The Foxboro Company-7_0 11

-The Heald Machine Company-9_0 5

-The Heald Machine Company-9_0 5

-The Norwich Pharmacal Company-3A_0 5

-The Norwich Pharmacal Company-3A_0 5

-The Permutit Company-9_0 11

-The Permutit Company-9_0 11

-The Promotion Centre-10_0 76

-The Promotion Centre-10_0 76

-The Restaurant Design Group-10_0 40

-The Restaurant Design Group-10_0 40

-The United States Trademark Association-15_0

-The United States Trademark Association-15_0

-The Upjohn Company 1_0 8

-The Upjohn Company 1_0 8

-The Whitlock Manufacturing Company-7_0 9

-The Whitlock Manufacturing Company-7_0 9

-Thonet Industries Inc-13B_0 6

-Thonet Industries Inc-13B_0 6

-Trak Electronics Company Inc-13B_0 5

-Trak Electronics Company Inc-13B_0 5

-Underwood Corporation-4_0 7

-Underwood Corporation-4_0 7

-Underwood Corporation-detail-4_0 7

-Underwood Corporation-detail-4_0 7

-Unified Van Lines Inc-13B_0 3

-Unified Van Lines Inc-13B_0 3

-Urbahn and Brayton Architects-10_0 59

-Urbahn and Brayton Architects-10_0 59

-Viking Pump Company-7_0 8

-Viking Pump Company-7_0 8

-Wald Baumstein Personnel Agency-5_0 0

-Wald Baumstein Personnel Agency-5_0 0

-Wald Baumstein personnel Agency-detail-5_0 0

-Wald Baumstein personnel Agency-detail-5_0 0

-Walter Landor and Associates Industrial Design-10_0 28

-Walter Landor and Associates Industrial Design-10_0 28

-Weiner and Gossage Inc-10_0 73

-Weiner and Gossage Inc-10_0 73

-West Associates-10_0 71

-West Associates-10_0 71

-Westin Nielsen Corporation-4_0 10

-Westin Nielsen Corporation-4_0 10

-Wittenborn and Company-12_0 1

-Wittenborn and Company-12_0 1

Bass_Saul-Alcoa-2_0 7

Bass_Saul-Alcoa-2_0 7

Bass_Saul-Lawrys Foods Inc-2_0 31

Bass_Saul-Lawrys Foods Inc-2_0 31

Chermayeff and Geismar-Edgewood-2_0 24

Chermayeff and Geismar-Edgewood-2_0 24

Chermayeff and Geismar-Edgewood-detail-2_0 24

Chermayeff and Geismar-Edgewood-detail-2_0 24

Girard_Alexander-No-Sag Spring Company-2_0 35

Girard_Alexander-No-Sag Spring Company-2_0 35

Goldsholl and Associates-Martin Senour Paints-2_0 34

Goldsholl and Associates-Martin Senour Paints-2_0 34

Goldsholl and Associates-Martin Senour Paints-13A_0 8

Goldsholl and Associates-Martin Senour Paints-13A_0 8

Goldsholl and Associates-Ditto Inc-2_0 22

Goldsholl and Associates-Ditto Inc-2_0 22

Goldsholl and Associates-International Minerals and Chemical Corporation-2_0 28

Goldsholl and Associates-International Minerals and Chemical Corporation-2_0 28

Goldsholl and Associates-LaSalle Steel Company-2_0 29

Goldsholl and Associates-LaSalle Steel Company-2_0 29

Goldsholl and Associates-The Lummus Company-2_0 33

Goldsholl and Associates-The Lummus Company-2_0 33

Jensen_George-Bonniers Inc-2_0 12

Jensen_George-Bonniers Inc-2_0 12

Lowey_Raymond-Ansul Chemical Company-2_0 10

Lowey_Raymond-Ansul Chemical Company-2_0 10

Lustig_Alvin-UPA Pictures Inc-4_0 8

Lustig_Alvin-UPA Pictures Inc-4_0 8

Nelson_George-Abbott Laboratories-2_0 8

Nelson_George-Abbott Laboratories-2_0 8

Nelson_George-Herman Miller Inc-2_0 1

Nelson_George-Herman Miller Inc-2_0 1

Poore_Taylor-Follansbee Engineering and Supply Company-2_0 25

Poore_Taylor-Follansbee Engineering and Supply Company-2_0 25

Rand_Paul-IBM-2_0 27

Rand_Paul-IBM-2_0 27
Rand_Paul-Smith Kline and French Laboratories-4_0 46

Rand_Paul-Smith Kline and French Laboratories-4_0 46

Rand_Paul-Westinghouse Electric Corporation-13B_0 1

Rand_Paul-Westinghouse Electric Corporation-13B_0 1

Rand_Paul-Westinghouse Electric Corporation-13B_0 2

Rand_Paul-Westinghouse Electric Corporation-13B_0 2

Rand_Paul-Westinghouse Electric Corporation-13B_0

Rand_Paul-Westinghouse Electric Corporation-13B_0

Rand_Paul-Westinghouse Inc-4_0 9

Rand_Paul-Westinghouse Inc-4_0 9

Rand_Paul-Westinghouse Inc-detail-4_0 9

Rand_Paul-Westinghouse Inc-detail-4_0 9

Remo Lavagnino-The Crystal Palace-2_0 23

Remo Lavagnino-The Crystal Palace-2_0 23

Ruder Finn and Fujita-Pelican-2_0 36

Ruder Finn and Fujita-Pelican-2_0 36

Ruffins Taback Inc-New Vision Display-4_0 38

Ruffins Taback Inc-New Vision Display-4_0 38

Ruffins Taback Inc-New Vision Display-detail-4_0 38

Ruffins Taback Inc-New Vision Display-detail-4_0 38

Sutnar_Ladislav-Addo X Inc-2_0 5

Sutnar_Ladislav-Addo X Inc-2_0 5

Sutnar_Ladislav-Addo-x Inc-2_0 9

Sutnar_Ladislav-Addo-x Inc-2_0 9

Sutnar_Ladislav-Golden Griffin Book Shop-7_0 2

Sutnar_Ladislav-Golden Griffin Book Shop-7_0 2

Trinkaus Aron and Wayman-Tony Schwartz New Sounds Inc-8_0 0

Trinkaus Aron and Wayman-Tony Schwartz New Sounds Inc-8_0 0

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2 thoughts on “Other entities

  1. Not to get too technical, but the text from all of the correspondences appear to be from a standard typewriter except for the one from Walter Landor and Associates. What technology would they have had in-house in 1962 to give their responses such a different look? The color and font definitely made it stand out.

    Thank you for hanging on to these samples for so long, Frank, and for sharing them. I would’ve naively purged them a long time ago in an office move or a spring cleaning. Makes me wonder what other treasures you have hidden in your office, you pack rat 🙂

    • Michael, you are correct to qualify me as a pack rat. Even though I have regularly purged much stuff through the years, a fair quantity of boxes and art-related material populate both my office at Dawson College and my studio. I am glad that the cover letters that comprise the letterhead collection were never thrown out; they have emerged from the darkness to bring many people much excitement and hopefully inspire them as well.

      Just to whet people’s appetites, there is a 48″ x 36″ x7″ wooden crate in my studio storage that was among my father’s possessions and that I have never opened. I wonder what’s inside. Eventually I’ll get to it.

      About the neat dull red text in the Walter Landor and Associates cover letter: my thought was that the letter was produced on a new or very well maintained typewriter with a unique font and a special color ink ribbon. Notice the letter “e” seems to vary in its appearance through the course of the text. Wouldn’t that kind of inconsistent look in the weight of a letter be what one would expect from a typewriter?

      Perhaps a typewriter specialist could help us out.

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