Graphic design and advertising firms

Noteworthy items in this collection include the letterhead of Zona Wheeler (Third Dimension Studio).  Scroll down to the fifth from the bottom item. In the macro photograph detail that follows, the cleverness of this design becomes apparent when one realizes that the number “3” is printed inverted and rotated on the back of the translucent stationery, and that it reads properly due to the folded corner. Milton Glaser‘s unusual letterhead, inspired by the floor plan of a mosque, has a “new address” stamp on it that brilliantly echoes the letterhead in form and colour, so that it does not look like a superfluous element in the design. This letterhead, although appearing on a letter written in the 1970s, is part of this 1960s collection because it was conceived in the 1960s (confirmed by Glaser in an email to Frank Mulvey dated May 20, 2013). Two items that are interesting to compare are the embossed portion of the Graphic Directions stationery (bottom left corner) with the embossed portion of the Lester Rossin Creative Group stationery (top left corner). The incredible similarity in design, scale and treatment must be coincidental; two design firms operating simultaneously in Manhattan only two avenues apart would surely wish to be perceived as distinct from each other. Macro photography uses light and shadow to bring attention to the perforated letterhead of Lester Beall. This unique design also carries through from his company’s stationery to his envelopes and labels (see the “Envelopes, labels and cards” portfolio).

All items for which the designer is unknown appear first in this portfolio.  Scroll down beyond all the items that have captions beginning with a dash to find items without a dash.  These are items for which the designer is known.

-Beck Associates-10_0 3

-Beck Associates-10_0 3

-de Garmo Inc-10_0 14

-de Garmo Inc-10_0 14

-Delehanty Kurnit and Geller Inc-4_0 17

-Delehanty Kurnit and Geller Inc-4_0 17

-Delehanty Kurnit and Geller Inc-10_0 11

-Delehanty Kurnit and Geller Inc-10_0 11

-General Outdoor Advertising Company Inc-10_0 15

-General Outdoor Advertising Company Inc-10_0 15

-Katz Jacobs and Zlotnick Inc Advertising-10_0 23

-Katz Jacobs and Zlotnick Inc Advertising-10_0 23

-Kenyon and Eckhardt Inc Advertising-10_0 22

-Kenyon and Eckhardt Inc Advertising-10_0 22

-Kenyon and Eckhardt Inc-4_0 26

-Kenyon and Eckhardt Inc-4_0 26

-Lows Inc Designers and Lithographers-10_0 26

-Lows Inc Designers and Lithographers-10_0 26

-Merck Sharp and Dohme-13A_0 7

-Merck Sharp and Dohme-13A_0 7

-Needham Louis and Brorby Inc-4_0 37

-Needham Louis and Brorby Inc-4_0 37

-New Center Studios Inc-10_0 5

-New Center Studios Inc-10_0 5

-Norman Graber Inc-4_0 23

-Norman Graber Inc-4_0 23

-POPAI-12_0 11

-POPAI-12_0 11

-Presentation Design Inc-4_0 40

-Presentation Design Inc-4_0 40

-Robertson Montgomery-10_0 33

-Robertson Montgomery-10_0 33

-Royal Dadmun and Associates Inc-10_0 49

-Royal Dadmun and Associates Inc-10_0 49

-Russ Coventry Advertising Art-10_0 7

-Russ Coventry Advertising Art-10_0 7

-Russ Coventry Advertising Art-detail-10_0 7

-Russ Coventry Advertising Art-detail-10_0 7

-Speer and Mays Inc-10_0 55

-Speer and Mays Inc-10_0 55

-The J W Ford Company-5_0 11jpg

-The J W Ford Company-5_0 11jpg

-The J W Ford Company-11B_0 4

-The J W Ford Company-11B_0 4

-The J W Ford Company-11B_0 5

-The J W Ford Company-11B_0 5

-Wayne H Gallagher Design Associates-10_0 13

-Wayne H Gallagher Design Associates-10_0 13

-Woods Donegan and Company Inc-10_0 75

-Woods Donegan and Company Inc-10_0 75

Arnesen and Craddock Inc-4_0 11

Arnesen and Craddock Inc-4_0 11

Arnesen and Craddock Inc-10_0 1

Arnesen and Craddock Inc-10_0 1

Beall_Lester-Lester Beall Inc-1-4_0 5

Beall_Lester-Lester Beall Inc-1-4_0 5

Beall_Lester-Lester Beall Inc-2-detail-4_0 5

Beall_Lester-Lester Beall Inc-2-detail-4_0 5

Boston and Boston-4_0 13

Boston and Boston-4_0 13

Boston and Boston-detail 1-4_0 13

Boston and Boston-detail 1-4_0 13

Clemente_Tom-Tom Clemente-4_0 15

Clemente_Tom-Tom Clemente-4_0 15

Daly and Max Studio-4_0 16

Daly and Max Studio-4_0 16

Epstein_Dave-Dave Epstein 3 Dimensional Graphics-4_0 19

Epstein_Dave-Dave Epstein 3 Dimensional Graphics-4_0 19

Gee_Peter-Peter Gee Graphic Design-6_0

Gee_Peter-Peter Gee Graphic Design-6_0

Gee_Peter-Peter Gee Graphic Design-detail-6_0

Gee_Peter-Peter Gee Graphic Design-detail-6_0

Glaser_Milton-Milton Glaser Inc-10_0 10

Glaser_Milton-Milton Glaser Inc-10_0 10

Goldsholl and Associates-4_0 21

Goldsholl and Associates-4_0 21

Goldsholl and Associates-10_0 16

Goldsholl and Associates-10_0 16

Goldsholl and Associates-10_0 17

Goldsholl and Associates-10_0 17

Goldsholl and Associates-recto-14_0

Goldsholl and Associates-recto-14_0

Goldsholl and Associates-verso-14_0 1

Goldsholl and Associates-verso-14_0 1

Graphic Directions Inc-4_0 24

Graphic Directions Inc-4_0 24

Graphic Directions Inc-10_0 24

Graphic Directions Inc-10_0 24

Graphic Directions Inc-detail 1-10_0 24

Graphic Directions Inc-detail 1-10_0 24

Graphic Directions Inc-detail 2_10_0 24

Graphic Directions Inc-detail 2_10_0 24

Hyde_Bill-Butte Herrero and Hyde-10_0 2

Hyde_Bill-Butte Herrero and Hyde-10_0 2

Irv Koons Assoc-4_0 27

Irv Koons Assoc-4_0 27

Kaiser Graphic Arts-11B_0

Kaiser Graphic Arts-11B_0

Kamifuji_Tom-H Tom Kamifuji and Assoc-4_0 25

Kamifuji_Tom-H Tom Kamifuji and Assoc-4_0 25

Kamifuji_Tom-H Tom Kamifuji and Assoc-detail-4_0 25

Kamifuji_Tom-H Tom Kamifuji and Assoc-detail-4_0 25

Lester Rossin Creative Group Inc-10_0 48

Lester Rossin Creative Group Inc-10_0 48

Looser_Hans-Hans Looser-10_0 29

Looser_Hans-Hans Looser-10_0 29

Lubalin_Herb-Sudler and Hennessey Inc-4_0 1

Lubalin_Herb-Sudler and Hennessey Inc-4_0 1

Lubalin_Herb-Sudler and Hennessey Inc-detail-4_0 1

Lubalin_Herb-Sudler and Hennessey Inc-detail-4_0 1

Martin_Noel-Noel Martin Designer-4_0 30

Martin_Noel-Noel Martin Designer-4_0 30

Mehlich Mandarino Zito Inc-4_0 33

Mehlich Mandarino Zito Inc-4_0 33

Monogram Inc-notepaper-10_0 32

Monogram Inc-notepaper-10_0 32

Monogram Art Studio Inc-4_0 35

Monogram Art Studio Inc-4_0 35

Monogram Art Studio Inc-10_0 34

Monogram Art Studio Inc-10_0 34

Nelson_George-George Nelson and Company Inc-4_0 4

Nelson_George-George Nelson and Company Inc-4_0 4

Nelson_George-George Nelson and Company Inc-10_0 36

Nelson_George-George Nelson and Company Inc-10_0 36

Nelson_George-George Nelson and Company Inc-10_0 37

Nelson_George-George Nelson and Company Inc-10_0 37

Nelson_George-George Nelson and Company Inc-10_0 38

Nelson_George-George Nelson and Company Inc-10_0 38

Nitsche_Eric-General Dynamics-2_0 26

Nitsche_Eric-General Dynamics-2_0 26

Pease Icardi-4_0 39

Pease Icardi-4_0 39

Pease Icardi-detail-4_0 39

Pease Icardi-detail-4_0 39

Push Pin Studios Inc-4_0 41

Push Pin Studios Inc-4_0 41

Rand_Paul-Paul Rand Inc-4_0 3

Rand_Paul-Paul Rand Inc-4_0 3

Rand_Paul-Paul Rand Inc-detail-4_0 3

Rand_Paul-Paul Rand Inc-detail-4_0 3

Raymond Loewy William Snaith Inc-4_0 29

Raymond Loewy William Snaith Inc-4_0 29

Reese and Tomases-4_0 42

Reese and Tomases-4_0 42

Reese and Tomases-detail-4_0 42

Reese and Tomases-detail-4_0 42

Roesler_Larry-Larry Roesler Design-10_0 43

Roesler_Larry-Larry Roesler Design-10_0 43

Roesler_Larry-Larry Roesler Design-10_0 44

Roesler_Larry-Larry Roesler Design-10_0 44

Roth_Randall R-R R Roth Design-4_0 43

Roth_Randall R-R R Roth Design-4_0 43
Roth_Randall R-R R Roth Design-10_0 47

Roth_Randall R-R R Roth Design-10_0 47

Samerjan_George-George Samerjan-10_0 0

Samerjan_George-George Samerjan-10_0 0

Scherr and McDermott Inc-10_0 50

Scherr and McDermott Inc-10_0 50

Sochis-10_0 51

Sochis-10_0 51

Stephan Lion Inc-4_0 28

Stephan Lion Inc-4_0 28

Stephan Lion Inc-10_0 25

Stephan Lion Inc-10_0 25

Stephan Lion Inc-detail 2-10_0 25

Stephan Lion Inc-detail 2-10_0 25

Sutnar_Ladislav-Sutnar Office-1-4_0 0

Sutnar_Ladislav-Sutnar Office-1-4_0 0

Sutnar_Ladislav-Sutnar Office-2-detail-4_0 0

Sutnar_Ladislav-Sutnar Office-2-detail-4_0 0

Sutnar_Ladislav-Sutnar Office-10_0 57

Sutnar_Ladislav-Sutnar Office-10_0 57

Sutnar_Ladislav-Sutnar Office-10_0 58

Sutnar_Ladislav-Sutnar Office-10_0 58

Tacherny_George-George Tacherny Graphic Design-4_0 44

Tacherny_George-George Tacherny Graphic Design-4_0 44

The Peter Merhlich Org-4_0 32

The Peter Merhlich Org-4_0 32

Ultra Arts Inc-10_0 60

Ultra Arts Inc-10_0 60

Watral_G Ronald_G Ronald Watral10_0 63

Watral_G Ronald_G Ronald Watral10_0 63

Watral_G Ronald-G Ronald Watral-10_0 62

Watral_G Ronald-G Ronald Watral-10_0 62

Wheeler_Zona-Third Dimension Studio-10_0 72

Wheeler_Zona-Third Dimension Studio-10_0 72

Wheeler_Zona-Third Dimension Studio-detail-10_0 72

Wheeler_Zona-Third Dimension Studio-detail-10_0 72

Whitaker Guernsey Studio Inc_10_0 70jpg

Whitaker Guernsey Studio Inc_10_0 70

Whitaker Guernsey Studio Inc-10_0 69

Whitaker Guernsey Studio Inc-10_0 69

Witzig_Fred-Fred Witzig-10_0 74

Witzig_Fred-Fred Witzig-10_0 74

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8 thoughts on “Graphic design and advertising firms

  1. There’s a real dated and urbane sophistication to all this. I’ll have a Tom Collins with my cigarette, please. The detail shots are incredible. Thanks for all the hard work, Frank.

    • Merci, Jim. I wish I had a photo of my father working on his typewriter while smoking his pipe, which would have married well with your comment, but although he was a prolific photographer there are very few photos of him. As a matter of fact, the only formal portrait of him that I could find is the one that can be viewed by clicking “About” followed by “About the collector”. A detail of this image (taken with a 4×5 Graphic View camera) is the one used to illustrate the back of his book “Graphic Perception of Space”.

  2. As a young graphic designer consumed by computer generated imagery and type this is both fascinating and inspiring to say the least. Thanks so much!

  3. beautiful collection.
    love the relationships of hastily or carefully typewritten (and handwritten) messages with the highly — and even fussily — designed letterheads!
    like the morse code (Pease Icardi-4_0 39), also the Hans Looser response (regrets) on a pretty nice example (Looser_Hans-Hans Looser-10_0 29).
    thanks you for this labor of love.

    • Thanks John. Yes indeed, the variety of responses is fascinating, and along with the signatures, they express a multitude of personalities and attitudes as well as something of the correspondence etiquette of the 1960s.

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