Archiving methodology

Below is a description of the methodology for identifying the letterhead and/or logo designers, for naming the digital files with this information, and for creating the index lists.  Each portfolio item is captioned with its file title.  Please note that although research was conducted regarding the identification of designers of letterheads and/or logos, this research was not exhaustive.  Therefore the indices provided for this collection, while generally reliable, cannot be considered to be authoritative in all details.

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  • All graphic design companies are presumed to have designed their own letterhead and logo in cases where the designer was not otherwise apparent.
  • It is not necessarily presumed that all advertising companies designed their own letterhead and/or logo.  In these cases the file title begins with a hyphen, indicating that the designer of the letterhead is not yet identified.
  • If a graphic design company consisted of one person, then it is presumed that the letterhead and/or logo was designed by that person and the name of the person precedes the name of the company in the file title, even when the company name is the same as the person’s name.
  • If a graphic design company consisted of more than one person and is not named after a lead designer, then it is presumed the company designed the letterhead and logo, not a specific individual, and the file title reflects this with the company name appearing only once to avoid excessively long file titles.  In these cases, the company name in the file title represents both the designer of the letterhead and the company that the letterhead represents.
  • If a graphic design company consisted of more than one person and is named after a lead designer, and if there is indication that the lead designer designed the letterhead and/or logo, then the file title reflects this by either the person’s name or with the company name appearing only once to avoid excessively long file titles.  In these cases, the company name in the file title represents both the designer of the letterhead and/or logo and the company that the letterhead and/logo represents.
  • In cases when the designer of the letterhead or logo is not in evidence, then the file title begins with a hyphen, and only the company represented by that letterhead is identified.
  • In cases when Frank R. Mulvey’s hand written notes identify a designer of the letterhead or logo, then this information is presumed to be correct, and the file title reflects this, except in the case of designer Morton Goldsholl, where his company name has been used instead of the individual name.
  • In cases when Frank R. Mulvey’s hand written notes identify a designer of printed matter sent along with the cover letter, but does not make a link between the cover letter letterhead and/or logo and the designer, then it is not presumed that this designer is the one that designed the cover letter letterhead and/or logo.
  • If the company represented by the letterhead was not a graphic design company, then it is not presumed that the company designed the letterhead or logo unless there are other indications (such as in the content of a cover letter), and the file name begins with a hyphen indicating that the designer of the letterhead or logo is not yet identified.

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File nomenclature

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When the designer of the letterhead or logo has not been identified, a dash precedes the file name followed by the entity name on the stationery:

-name of entity-file ID code

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When an identifiable person designed her/his own letterhead and/or logo:

Last name_First name-Designer enterprise name-file ID code

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When an enterprise designed its own letterhead and logo:

Designer enterprise name-file ID code

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When an identifiable person designed a letterhead and/or logo for another entity:

Last name_First name-entity name-file ID code

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When an enterprise designed a letterhead and/or logo for another entity:

Designer enterprise name-entity name-file ID code

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